Network effects and personal influences : the diffusion of an online social network
Year of publication: |
2011
|
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Authors: | Katona, Zsolt ; Zubcsek, Peter Pal ; Sárváry, Miklós |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 425-443
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion | Netzwerkökonomik | Network economics | Marktforschung | Market research |
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