Bridging the academia-practitioner divide : the case of "service theater"
Year of publication: |
2014
|
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Authors: | Daly, Aidan ; Baron, Steve ; Dorsch, Michael J. ; Fisk, Raymond P. ; Grove, Stephen J. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 7, p. 580-594
|
Subject: | Academician-practitioner divide | Knowledge dissemination | Service arts | Service theater |
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