"Yes, and ..." : what improv theater can teach service firms
Karen Robson; Leyland Pitt; Pierre R. Berthon
| Year of publication: |
2015
|
|---|---|
| Authors: | Robson, Karen ; Pitt, Leyland F. ; Berthon, Pierre R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 4, p. 357-362
|
| Subject: | Customer service | Service quality | Improvisation | Improv | Service theater | Dienstleistungsqualität | Kundenservice | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Theater | Theatre | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300903