Bridging the gap : U.S. sport managers on barriers to industry-academia research collaboration
Year of publication: |
May 2016
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Authors: | Zaharia, Noni ; Kaburakis, Anastasios |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 3, p. 248-264
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Subject: | fan behavior | fan identification | measurement | media consumption | scale development | sport consumer behavior | USA | United States | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization |
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