Bridging who they are with who they thought they'd be : the effects of Gen Zers' subjective well-being on their boycott responses to online and offline unethical situations
Year of publication: |
2023
|
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Authors: | Tuan, Annamaria ; Visentin, Marco ; Di Domenico, Giandomenico |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 2/3, p. 248-267
|
Subject: | anticonsumption | boycotting | Generation Z | moral reasoning | subjective well-being | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics |
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