Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence.
| Year of publication: |
2002
|
|---|---|
| Authors: | Kivetz, Ran ; Simonson, Itamar |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 29.2002, 2, p. 199-217
|
| Publisher: |
University of Chicago Press |