Bringing institutional theory to marketing : taking stock and future research directions
Year of publication: |
2019
|
---|---|
Authors: | Ben Slimane, Karim ; Chaney, Damien ; Humphreys, Ashlee ; Leca, Bernard |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 389-394
|
Subject: | Institutionenökonomik | Institutional economics |
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