Megamarketing in contested markets : the struggle between maintaining and disrupting institutions
Year of publication: |
September/October 2017
|
---|---|
Authors: | Humphreys, Ashlee ; Chaney, Damien ; Ben Slimane, Karim |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 59.2017, 5, p. 613-622
|
Subject: | Wettbewerb | Competition | Markteintritt | Market entry | Institutionenökonomik | Institutional economics | USA | United States |
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