British reactions to TV commercials
John Martin Caffyn and Nigel Rogers
Year of publication: |
1970
|
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Authors: | Caffyn, John Martin ; Rogers, Nigel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 10.1970, 3, p. 21-27
|
Subject: | Werbungsbetrieb | Rundfunkwerbung | Vereinigte Staaten | Großbritannien |
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