Broadcasting, reacting, engaging - three strategies for CSR communication in Twitter
Year of publication: |
2014
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Authors: | Etter, Michael |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 18.2014, 4, p. 322-342
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Subject: | CSR | Public relations | Engagement | Communication strategies | Social network analysis | Twitter | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Social Web | Social web | Soziales Netzwerk | Social network | Kommunikation | Communication | Interne Kommunikation | Internal communication |
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