Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation
Year of publication: |
2008
|
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Authors: | Turner, Paul ; Shilbury, David |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 3.2008, 3, p. 167-183
|
Subject: | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Rundfunksender | Broadcasting industry | Hörfunkprogramm | Radio programme | Strategische Allianz | Strategic alliance |
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