Broadening the brandfest: play and ludic agency
Year of publication: |
2017
|
---|---|
Authors: | Kjeldgaard, Dannie ; Bode, Matthias |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 1, p. 23-43
|
Publisher: |
Emerald Publishing Limited |
Subject: | Culture (sociology) | Consumer research | Ethnography | Brand identity |
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