Broadening the marketing concept : service to humanity, or privatization of the public good?
Kalman Applbaum
| Year of publication: |
2011
|
|---|---|
| Authors: | Applbaum, Kalman |
| Published in: |
Inside marketing : practices, ideologies, devices. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-957674-6. - 2011, p. 269-298
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketing | Kritik | Criticism | Ethik | Ethics | Öffentliche Güter | Public goods | Soziale Kosten | Social costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938702