Crossing border : globalization as myth and charter in American transnational consumer marketing
Year of publication: |
2009
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Authors: | Applbaum, Kalman |
Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 226-256
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Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | USA | United States |
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