Broadening the perspective on mobile marketing : an introduction
Year of publication: |
February 2017
|
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Authors: | Fritz, Wolfgang ; Sohn, Stefanie ; Seegebarth, Barbara |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 2, p. 113-118
|
Subject: | Mobile Marketing | Mobile marketing |
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