Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Vesna Zabkar, Maja Arslanagic-Kalajdzic, Adamatios Diamantopoulos, Arnd Florack
| Year of publication: |
November 2017
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|---|---|
| Authors: | Zabkar, Vesna ; Arslanagic-Kalajdzic, Maja ; Diamantopoulos, Adamantios ; Florack, Arnd |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 228-235
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| Subject: | Global brand associations | Domestic country bias | Price sensitivity | Consumer personality traits | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Internationales Marketing | International marketing | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.06.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771505