Modernization, consumer personalities, and global brand attitudes
Year of publication: |
2014
|
---|---|
Authors: | Li, Qianqian ; Wei, William ; Xue, Qiuzhi |
Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 249-267
|
Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | China |
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