Budget-management strategies in repeated auctions
Year of publication: |
2021
|
---|---|
Authors: | Balseiro, Santiago ; Kim, Anthony ; Mahdian, Mohammad ; Mirrokni, Vahab |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 69.2021, 3, p. 859-876
|
Subject: | online advertising | repeated auctions | budget constraints | throttling | thresholding | bid shading | reserve pricing | multiplicative boosting | mechanism design | incentives | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Wiederholte Spiele | Repeated games | Mechanismus-Design-Theorie | Mechanism design | Auktion | Auction |
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