Optimal contracts for intermediaries in online advertising
Year of publication: |
July-August 2017
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Authors: | Balseiro, Santiago R. ; Candogan, Ozan |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 65.2017, 4, p. 878-896
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Subject: | intermediary problems | mechanism design | Internet advertising | repeated auctions | budget constraints | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Werbewirkung | Advertising effects | Vertragstheorie | Contract theory | Werbung | Advertising | Budgetrestriktion | Budget constraint |
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