Building a sustainable competitive advantage of an organization : evidence from Kathmandu
Sudarshan Shrestha
| Year of publication: |
2019
|
|---|---|
| Authors: | Shrestha, Sudarshan |
| Published in: |
Nepalese journal of finance : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2392-4144, ZDB-ID 2982408-4. - Vol. 6.2019, 1, p. 136-144
|
| Subject: | CRM capabilites | customer interaction management capabilites | customer relationship management capabilities | customer win back capabilities | sustainable competitive advantage | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014493960