Building a targeted pharmacy customer engagement approach
Year of publication: |
2009
|
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Authors: | Hamilton, John |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 3.2009, 4, p. 381-396
|
Subject: | Beziehungsmarketing | Relationship marketing | Pharmahandel | Pharmaceutical distributors | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kundenintegration | Customer integration | Arzneimittel | Pharmaceuticals |
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