Building an innovation base : exploring the role of acquisition behavior
Year of publication: |
2013
|
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Authors: | Mishra, Saurabh ; Slotegraaf, Rebecca J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 6, p. 705-721
|
Subject: | Vertical acquisitions | Horizontal acquisitions | Product inventions | Knowledge breadth | Übernahme | Takeover | Innovation | Innovationsmanagement | Innovation management | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management |
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