Linking marketing capabilities with profit growth
Year of publication: |
2009
|
---|---|
Authors: | Morgan, Neil A. ; Slotegraaf, Rebecca J. ; Vorhies, Douglas W. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 4, p. 284-293
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Gewinn | Profit |
-
Liu, Yeyi, (2018)
-
Winning e-brand strategies : developing your on-line business profitability
Brighty, Martin, (2002)
-
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela, (2020)
- More ...
-
Linking marketing capabilities with profit growth
Morgan, Neil A., (2009)
-
Linking marketing capabilities with profit growth
Morgan, Neil A., (2009)
-
Marketing capabilities for B2B firms
Morgan, Neil A., (2012)
- More ...