Building and measuring employee‐based brand equity
Year of publication: |
2010
|
---|---|
Authors: | King, Ceridwyn ; Grace, Debra |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 7/8, p. 938-971
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Employees | Brand management | Employees behaviour | Competitive advantage |
-
Brand equity and competitive advantage in alcoholic beverage products
Agaba, Moses K., (2019)
-
Yagüe Guillén, María Jésus, (2016)
-
Competitive success : how branding adds value
Davis, John A., (2010)
- More ...
-
Employee based brand equity : a third perspective
King, Ceridwyn, (2009)
-
Internal branding: exploring the employee's perspective
King, Ceridwyn, (2008)
-
Building and measuring employee-based brand equity
King, Ceridwyn, (2010)
- More ...