Employee based brand equity : a third perspective
Ceridwyn King; Debra Grace
| Year of publication: |
2009
|
|---|---|
| Authors: | King, Ceridwyn ; Grace, Debra |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 2, p. 122-147
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Leistungsmotivation | Work motivation | Arbeitsverhalten | Work behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846802