Building brand authenticity
Year of publication: |
2014
|
---|---|
Authors: | Beverland, Michael B. |
Published in: |
The definitive book of branding. - Los Angeles [u.a.] : Response Business Books, SAGE Publications India Pvt Ltd, ISBN 81-321-1773-5. - 2014, p. 110-131
|
Subject: | Markenführung | Brand management |
-
Journal of Brand Management : year end review 2015
Powell, Shaun M., (2015)
-
Heath, Timothy B., (2015)
-
Toward a model of brand strategy adoption
Neuvonen, Heidi, (2016)
- More ...
-
Measuring consumer-based brand authenticity
Napoli, Julie, (2014)
-
Barriers to network innovation in UK ethnic fresh produce supply
Hingley, Martin K., (2010)
-
Doing Design Thinking : Conceptual Review, Synthesis, and Research Agenda
Micheli, Pietro, (2018)
- More ...