Building brand awareness with a bowl of cherries
Alberto Guenzi
| Year of publication: |
2015
|
|---|---|
| Authors: | Guenzi, Alberto |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 113-132
|
| Subject: | Distribution history | Italy | Marketing strategy history | Promotion history | Italien | Markenführung | Brand management | Marketingmanagement | Marketing management | Wirtschaftsgeschichte | Economic history |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530051