Building brand equity in retail banks: the case of Trinidad and Tobago
Year of publication: |
2014
|
---|---|
Authors: | Rambocas, Meena ; M. Kirpalani, Vishnu ; Simms, Errol |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 32.2014, 4, p. 300-320
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Customer satisfaction | Bank marketing | Brand affinity | Service experience | Trinidad and Tobago |
-
Building brand equity in retail banks : the case of Trinidad and Tobago
Rambocas, Meena, (2014)
-
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta, (2014)
-
Ali, Faizan, (2016)
- More ...
-
Brand equity and customer behavioral intentions : a mediated moderated model
Rambocas, Meena, (2018)
-
Building brand equity in retail banks : the case of Trinidad and Tobago
Rambocas, Meena, (2014)
-
Simms, Rachel, (2007)
- More ...