Client influence and advertising standardization : a survey of ad agencies
David Waller, Alan T. Shao and Yeqing Bao
| Year of publication: |
2010
|
|---|---|
| Authors: | Waller, David ; Shao, Alan T. ; Bao, Yeqing |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 13/14, p. 2151-2161
|
| Subject: | Werbewirtschaft | Advertising industry | Printwerbung | Print advertising | Standardisierung | Standardization | Beziehungsmarketing | Relationship marketing | Australien | Australia | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809596