Building brand loyalty in e-commerce of fashion lingerie
Javier A. Sanchez Torres, Francisco-Javier Arroyo-Cañada
| Year of publication: |
2017
|
|---|---|
| Authors: | Sanchez Torres, Javier A. ; Arroyo-Cañada, Francisco-Javier |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 1, p. 103-114
|
| Subject: | Innovation | Quality | Customer satisfaction | E-commerce | Brand loyalty | Electronic Commerce | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Markentreue | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-05-2016-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703068