Building brand value the playboy way
Susan Gunelius
| Year of publication: |
2009
|
|---|---|
| Authors: | Gunelius, Susan |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Playboy <Zeitschrift,Chicago,III.> | Markenwert | Geschichte | Playboy Clubs International--History. | Branding (Marketing) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 188 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-57789-3 ; 0-230-57789-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004945034