Building consumer trust in online markets
Sonja Grabner-Kräuter
| Year of publication: |
2004
|
|---|---|
| Authors: | Grabner-Kräuter, Sonja |
| Published in: |
Business ethics and the electronic economy : with 4 tables. - Berlin : Springer, ISBN 3-540-22150-6. - 2004, p. 223-236
|
| Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002120610