Building the Co-Creative Enterprise By getting all their stakeholders — From employees to customers to suppliers — To participate in product and process design, a few pioneers are attaining breakthrough insights and developing brand new business models.
| Year of publication: |
2010
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|---|---|
| Authors: | Ramaswamy, Venkat ; Gouillart, Francis |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2010, p. 100-110
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