Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Brigita Jurisic; António Azevedo
| Year of publication: |
2011
|
|---|---|
| Authors: | Jurisic, Brigita ; Azevedo, António |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 4/5, p. 349-366
|
| Subject: | Telekommunikation | Telecommunications | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Portugal |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905661