Gandhian values and consumption behavior : scale development and validation
Anubhav A. Mishra, Suresh C. Sharma, Vikas Gautam and Reshmi Manna
| Year of publication: |
2019
|
|---|---|
| Authors: | Mishra, Anubhav A. ; Sharma, Suresh C. ; Gautam, Vikas ; Manna, Reshmi |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 6, p. 465-482
|
| Subject: | frugality | Gandhi | individual values | materialism | Scale development | socially responsible consumption behavior | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1413126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202766