Building customer loyalty in intercultural service encounters : the role of service employees' cultural intelligence
Nicholas G. Paparoidamis, Huong Thi Thanh Tran, and Constantinos N. Leonidou
| Year of publication: |
2019
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|---|---|
| Authors: | Paparoidamis, Nicholas G. ; Huong Thi Thanh Tran ; Leonidou, Constantinos N. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 2, p. 56-75
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| Subject: | cultural intelligence | customer loyalty | intercultural service encounters | multilevel analysis | perceived service quality | Dienstleistungsqualität | Service quality | Interkulturelle Kompetenz | Cross-cultural competence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Dienstleistungsmarketing | Services marketing | Intelligenz | Intelligence | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19837950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060700