Customer loyalty intentions in broadband internet services
Rajeswari Murugan and G. Rajendran
| Year of publication: |
2013
|
|---|---|
| Authors: | Murugan, Rajeswari ; Rajendran, G. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 7.2013, 4, p. 487-503
|
| Subject: | customer loyalty | retention | satisfaction | perceived service quality | commitment | repurchase | word-of-mouth | advocacy | internet | Internet | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Telekommunikationssektor | Telecommunications industry | Digitale Dienste | Web-based service | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010212325