Building customer loyalty in retailing: not all levers are created equal
Year of publication: |
2011
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Authors: | Bellini, Silvia ; Cardinali, Maria Grazia ; Ziliani, Cristina |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 5 (1.12.), p. 461-482
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Saved in:
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