Building customer loyalty in retailing : not all levers are created equal
Year of publication: |
2011
|
---|---|
Authors: | Bellini, Silvia ; Cardinali, Maria Grazia ; Ziliani, Cristina |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 5, p. 461-481
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Italien | Italy |
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