Building loyalty in e-commerce : impact of business and customer characteristics
Year of publication: |
2018
|
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Authors: | Swaminathan, Srinivasan ; Anderson, Rolph E. ; Song, Lei |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 1/2, p. 22-35
|
Subject: | E-loyalty | e-satisfaction | business factors in e-loyalty | customer characteristics for e-loyalty | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction |
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