The effects of expectation disconfirmations on customer outcomes in e-markets : impact of national culture
Lei Song, Fei L. Weisstein, Rolph E. Anderson and Srinivasan Swaminathan, Gavin Jiayun Wu, Shan Feng, Kang (Frank) Tan
| Year of publication: |
October-December 2016
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| Authors: | Song, Lei ; Weisstein, Fei L. ; Anderson, Rolph E. ; Swaminathan, Srinivasan ; Wu, Gavin Jiayun ; Feng, Shan ; Tan, Kang |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 23.2016, 4, p. 217-229
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| Subject: | China | e-commerce | e-word-of-mouth | expectation disconfirmation | national culture | United States | Nationalkultur | National culture | USA | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2016.1224305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628602