Building models for marketing decisions
by Peter S. H. Leeflang ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Leeflang, Pieter S. H. (contributor) |
| Publisher: |
Boston [u.a.] : Kluwer Acad. Publ. |
| Subject: | Entscheidungsmodell | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 645 S. : graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7923-7772-9 ; 0-7923-7813-X |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004594457