Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector
Anne-Marie Hede; Pamm Kellett
| Year of publication: |
2012
|
|---|---|
| Authors: | Hede, Anne-Marie ; Kellett, Pamm |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 3, p. 239-250
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Event-Marketing | Event marketing | Tourismuswirtschaft | Tourism industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580674