Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Year of publication: |
2021
|
---|---|
Authors: | Morgan, Ashlee ; Wilk, Violetta ; Sibson, Ruth ; Willson, Gregory |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 39.2021, p. 1-12
|
Subject: | Co-branding | Crisis management | Destination brand | Event brand | Social media | Sport event tourism | Sportveranstaltung | Sport event | Markenführung | Brand management | Social Web | Social web | Event-Marketing | Event marketing | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management | Sport | Sports | Sportmarketing | Sports marketing | Krisenmanagement | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
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