Building strong brands
David A. Aaker
| Year of publication: |
2002 ; Paperback ed.
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
London : Free Press Business |
| Subject: | Business names | Management | Brand name products | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 380 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7432-3213-5 ; 0-7432-3213-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004713265