Brandsimple : how the best brands keep it simple and succeed
Allen Adamson
| Year of publication: |
2006 ; 1. ed.
|
|---|---|
| Authors: | Adamson, Allen P. |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Markenname | Markenpolitik | Brand name products | Philosophy | Planning | Business names |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 230 p. : Ill. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-403-97405-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871133