Building strong brands in a modern marketing communications environment
Kevin Lane Keller
| Year of publication: |
2011
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Published in: |
The evolution of integrated marketing communications : the customer-driven marketplace. - London [u.a.] : Routledge, ISBN 978-0-415-66892-7. - 2011, p. 65-81
|
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009232920