Building Stronger Channel Relationships Through Information Sharing
Year of publication: |
2002-09-17
|
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Authors: | Smit, Smit, W. ; van Bruggen, van Bruggen, G.H. ; Wierenga, Wierenga, B. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | experimental design | information-sharing | interfirm collaboration | marketing channels |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2002-84-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Building Stronger Channel Relationships Through Information Sharing
Smit, W., (2002)
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