Building trust at the base of the pyramid
Year of publication: |
2014
|
---|---|
Authors: | Grootveld, Peter ; Vermeulen, Patrick A. M. |
Published in: |
Strategic challenges for the base of the pyramid. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78347-246-8. - 2014, p. 58-82
|
Subject: | Unilever-Konzern | Niedrigeinkommen | Low income | Multinationales Unternehmen | Transnational corporation | Nichtregierungsorganisation | Non-governmental organization | Kooperation | Cooperation | Vertrauen | Confidence | Tansania | Tanzania |
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