Strategic challenges for the base of the pyramid
[ed. by] Patrick A. M. Vermeulen; Edgar Hütte
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Vermeulen, Patrick A. M. (contributor) ; Hütte, Edgar (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Niedrigeinkommen | Low income | Zielgruppe | Target group | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Kooperation | Cooperation | Stakeholder | Entwicklungsländer | Developing countries | Geschäftsmodell | Wertschöpfung | Armut | Bekämpfung |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XI, 159 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enth. 7 Beitr. Introduction / Patrick A.M. Vermeulen and Edgar Hütte The base of the pyramid / Edgar Hütte and Patrick A.M. Vermeulen Cross-sector collaborations at the base of the pyramid / Edgar Hütte Building trust at the base of the pyramid / Peter Grootveld and Patrick A.M. Vermeulen Innovation at the base of the pyramid / Patrick A.M. Vermeulen, Petru L. Curşeu and Bob Soers Scaling challenges at the base of the pyramid / Michel Bachmann, Patrick A.M. Vermeulen and Jac L.A. Geurts Next steps in base-of-the-pyramid research and practice / Patrick A.M. Vermeulen and Edgar Hütte. |
| ISBN: | 978-1-78347-246-8 ; 978-1-78347-247-5 |
| Classification: | Unternehmensführung ; Sozial Schwache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419191